"I have made this letter longer than usual because I have not had time to make it shorter."
Although attributed to many people (Mark Twain, Winston Churchill – the usual suspects), this line was first written by the mathematician Blaise Pascal in his 1657 Lettres Provinciales. And he makes a great point. Finding the right words – the words that will perfectly convey a thought, express a feeling, persuade a reader, clarify a concept – is not the work of a moment.
It's the same for brands. You know what you want to say, but your focus is your business, not the language required to support and drive it. That's where I come in. I can help you agree the things you want to say, and find the right ways to say them. Or I can take your existing words and ensure they're working effectively.
So, while I can't help Monsieur Pascal, I can definitely support you. The pages here will show you how.
